Portfolio / Overview

Jose Rafael Farfan Fernandez

Senior BI Analyst & Data Strategist 🇬🇧 EN Fluent · 🇻🇪 ES Native
Experience
8+ yrs
in BI & data strategy
Reach
2 continents
UK & Latin America
Org scale
£25B+
FMCG org (BAT)
Foundation
Mech.
Engineering degree
I turn complex operational and financial data into scalable models and dashboards that give executives the insight to make data-driven decisions.
Mechanical engineering background · I trace numbers back to what actually happened on the factory floor — not just visualize them.

04 Skills Matrix

Grouped by capability

BI & Visualization

Power BI DAX Power Query (M) Data Modeling KPI Design Data Storytelling

Data Engineering

SQL MySQL Apache PySpark ETL Pipelines Data Cleansing Data Governance

Cloud & Delivery

Azure DevOps Azure Synapse Agile / Scrum Sprint Planning Backlog Mgmt

Analytics & Methods

Root Cause Analysis Continuous Improvement Lean SPC Design Thinking

Productivity

Excel (Advanced) SharePoint AI Literacy Prompt Engineering

Credentials

PL-300 · in progress PySpark · LinkedIn PM Cert DP-900 · planned

02 Experience

8 years · two continents
Biffa Waste Services Jan 2025 – Present · UK (Hybrid)
Senior Business Intelligence Analyst
Current role

Internal BI consultant for Sales & Finance — standardized data definitions and cut manual reporting workarounds across 3+ high-priority streams. Introduced Azure DevOps sprint workflows, championing Agile delivery in a historically ad-hoc BI environment.

Power BI DAX Azure DevOps Agile SQL Data Modeling
British American Tobacco 2022 – 2025 · Southampton
Business Intelligence Executive
£25B+ FMCG organization

Global BI & operational reporting for a Continuous Improvement function. Designed SLA frameworks, reduced delivery variability, and delivered executive data storytelling bridging technical analysis with commercial decisions.

Power BI Data Governance Stakeholder Mgmt
British American Tobacco 2021 – 2022 · Venezuela
Business Intelligence Engineer
Manufacturing environments

End-to-end BI reporting — data cleansing, ETL, and Power BI dashboards monitoring production KPIs. Collaborated with operations to surface corrective actions and efficiency improvements.

Power BI SQL ETL
ASIS Consulting 2019 – 2021 · Caracas
Business Intelligence Developer
Multi-client engagements

Built Power BI reports across clients — financial modeling with DAX, time intelligence, workspace governance, and MySQL data-integrity collaboration.

DAX MySQL Power BI Service
3D Tech · Pressure Vessels 2016 – 2019 · Venezuela
Engineering Foundation
3D printing · ASME / API vessels

Operated a 3D printing lab and contributed to high-pressure vessel design, fabrication and inspection under ASME, AWS & API standards — the operational lens behind the data work.

Mechanical Eng. NDT / HT Tech Docs

03 Projects

Selected BI deliveries
Contract performance
Biffa · 2025
Sales Performance Dashboard
Real-time Power BI dashboard consolidating contract, billing & pipeline data into one source of truth for commercial and finance leadership.
Power BI DAX SQL
Cut manual reporting by ~8 hrs/weekest
SLA breaches ↓
BAT · 2022–2025
Global WPI Reporting Framework
Standardized operational reporting templates & SLA frameworks deployed across regions, enabling cross-regional performance benchmarking.
Power BI Governance SLA Design
SLA breaches −~30%est · 12 countriesest
Yield trends
BAT · 2021–2022
Manufacturing KPI Suite
End-to-end BI connecting factory-floor data to leadership dashboards — surfacing yield trends and triggering corrective-action workflows.
ETL SQL Data Modeling
Corrective actions ~3× fasterest
dottedest values are realistic estimates pending final figures.

Let's talk data.

Open to senior BI, data strategy and analytics leadership roles across the UK and internationally. Hybrid & remote welcome.