Jose Farfan — Senior BI Analyst & Data Strategist

Experience

8+ yrs

in BI & data strategy

Reach

2 continents

America & Europe

Org scale

£25B+

FMCG org (BAT)

Foundation

Mech.

Engineering degree

I transform complex industrial and commercial datasets into strategic executive insights by engineering end-to-end scalable data solutions.

Mechanical Engineering foundation · I bridge the gap between heavy operations and business intelligence, turning physical realities into measurable strategies.

02 Projects

Selected BI deliveries

Contract performance

Biffa · 2025–2026

Enterprise Sales Model

Constellation data model consolidating Dayforce (HR), NetSuite (CRM), and contract systems into a single source of truth — serving 500+ users with full visibility over revenue, pipeline, and service metrics.

Engineered a robust constellation data model consolidating Dayforce (HR), NetSuite (CRM), and central contract systems into a single source of truth. Currently serving 500+ users, this architecture provides complete visibility over revenue, pipeline volume, and service metrics while eliminating ad-hoc reporting silos and enabling data-driven commercial decisions across the organisation.

Power BI Constellation Model NetSuite CRM DAX

↑ Serving 500+^est users · saving £40K+^est in labour per year

SLA breaches ↓

BAT · 2022–2025

CR Selection Tool

Dynamic CR selection tool guiding global Operations users to the correct Change Requests for SKU data changes — bridging a seamless UX with strict master data governance and SLA frameworks.

Designed a dynamic Change Request (CR) selection tool for the global Operations team. This solution intelligently guides users to the correct CRs available to support data changes for SKU and specifications, bridging the gap between a seamless user experience and strict adherence to global master data standards and SLA frameworks. The tool handles hundreds of unique CR types and significantly reduced user error rates across 12+ countries.

Master Data SAP ECC/Fiori Data Governance

↑ 3K+ views/month^est · 200+ hrs saved/month^est

MTBF uplift

BAT · 2021–2022

Manufacturing Reliability & KPI Suite

End-to-end BI suite on plant-floor sensor data tracking OEE and machine stops — translating raw manufacturing data into targeted corrective actions for leadership and technicians.

Built an end-to-end operational BI suite utilizing plant-floor sensor data to actively track OEE and machine stops. By translating raw manufacturing data into targeted corrective actions, this suite empowered floor technicians and leadership to drastically reduce maintenance costs and production waste. The MTBF improvement was validated over multiple production cycles using Lean Six Sigma measurement methodology.

MTBF & OEE Lean Six Sigma Root Cause Analysis

↑ MTBF up ~600%^est · from <10 min to 60+ min

dotted^est values are realistic estimates pending final figures.

03 Experience

8 years · two continents

Biffa Waste Services Jan 2025 – Present · United Kingdom (Hybrid)

Senior Business Intelligence Analyst

Current role

Strategic data partner for Sales & Finance — architecting enterprise analytics to track contract lifecycles and optimize cost-to-serve. Driving ADO-powered Agile transformation, standardizing master data workflows, and automating reporting across the business.

Act as a strategic data partner for Sales and Finance, designing enterprise analytics to track complex contract lifecycles and optimize cost-to-serve. I standardize master data workflows and resolve critical technical blockers to ensure platform readiness. By championing Agile methodologies and leading Azure DevOps (ADO) implementations, I drive scalable digital transformation and automate manual reporting workflows across the business.

Power BI DAX Azure DevOps Agile SQL Data Modeling

British American Tobacco 2022 – 2025 · United Kingdom

Business Intelligence Executive (Global ODM)

£25B+ FMCG organization

Within the global ODM team, governed master data quality across the SAP ECC/Fiori ecosystem, managing worldwide SKU Change Requests with rigorous data standards. Designed Power BI SLA-compliance dashboards, making governance seamless for cross-functional teams.

Operated within the global Operations Data Management (ODM) team, ensuring data quality and strict governance across the SAP ECC/Fiori ecosystem. I managed SKU Change Requests worldwide, balancing rigorous data standards with continuous improvement initiatives to streamline the user experience. I designed Power BI dashboards to track global SLA compliance, enforcing governance while making data processes seamless and efficient for cross-functional teams.

Data Governance SAP ECC/Fiori Master Data Power BI

British American Tobacco 2021 – 2022 · Venezuela

Business Intelligence Engineer

Manufacturing environments

Plant-floor embedded BI — used physical sensor data to track MTBF, OEE, and production waste in real time. Translated manufacturing complexity into scalable BI solutions, applying Lean Six Sigma to drive corrective actions and hit production targets.

Embedded directly on the manufacturing plant floor, I utilized physical sensor data to track critical asset KPIs like MTBF and OEE, actively monitoring machine downtime, yield, and production waste. Collaborating closely with both shop-floor technicians and business leadership, I translated complex manufacturing challenges into scalable BI solutions. Using Lean Six Sigma frameworks, I drove continuous improvement initiatives to ensure strict compliance with production targets and quality standards.

MTBF / OEE Lean Six Sigma Power BI SQL

ASIS Consulting 2019 – 2021 · Venezuela

Business Intelligence Developer

Multi-client engagements

Specialist BI consultancy across multiple clients — building complex Power BI reports for financial modeling, taxation, and transactional data. Transformed raw financials into compelling data storytelling that drove measurable commercial decisions.

Provided specialized BI consultancy across multiple client engagements, developing complex Power BI reports focused on financial modeling, taxation, and transactional data management. I partnered directly with clients to transform raw financial data into compelling data storytelling, empowering them to make informed, data-driven decisions that tangibly improved their operational and commercial performance.

DAX MySQL Power BI Service Financial Modeling

Previous Experience · 3D Tech & Pressure Vessels 2016 – 2019 · Venezuela

Engineering Foundation & Project Management

3D Printing & Heavy Industry (Oil & Gas)

Project Engineer in Oil & Gas — fabricating high-pressure vessels to ASME/AWS standards and managing a 3D printing lab. Built advanced Excel models to track materials, labor, and progress, developing the physical-to-digital lens behind my BI approach.

My career began in physical engineering — managing a 3D printing laboratory and acting as a Project Engineer overseeing the design and fabrication of high-pressure vessels for the Oil & Gas industry under strict ASME and AWS standards. Even in these heavy manufacturing roles, data was my core operational tool. I built advanced analytical models to rigorously track materials, labor, and project progress, developing the physical-to-digital perspective that drives my BI analytics strategy today.

Mechanical Eng. Advanced Excel ASME / AWS Operational Data

04 Skills Matrix

Grouped by capability

BI & Visualization

Microsoft Fabric Power BI DAX Data Modeling KPI Dashboard Design Data Storytelling

Data Engineering

SQL Apache PySpark ETL Pipelines Data Lakehouses / Warehouses Master Data Governance MySQL

Cloud & Delivery

Azure DevOps (ADO) Azure Synapse Agile / Scrum Sprint Planning Backlog Management

Analytics & Methods

Root Cause Analysis Continuous Improvement Lean Six Sigma Statistical Process Control (SPC) Advanced Excel / Power Pivot

Data Leadership & Strategy

Stakeholder Engagement Bridging Tech & Business Commercial Strategy Cross-Functional Alignment Digital Enablement / Training

Credentials

DP-600 · Analytics Engineer · In Progress Project Management Cert PySpark · LinkedIn Learning DP-900 · Planned

Let's talk data.

Open to senior BI, data strategy and analytics leadership roles across the UK and internationally. Hybrid & remote welcome.

Connect on LinkedIn ↗ Send an Email

jrfarfanf@gmail.com

Full Right to Work in the UK — No Sponsorship Needed · 07918 152 129